POSITIVE AND NEGATIVE EFFECTS OF SOCIAL MEDIA: SOCIAL AND PSYCHOLOGICAL ASPECTS
Abstract
Social media has given a new dimension to the use of the internet worldwide, where individuals and organizations can share their thoughts, information, images, videos and other content. This detailed study analyzes various social media platforms such as Facebook, Twitter, Instagram, TikTok and YouTube. Each of these platforms has its own specific purpose and characteristics, such as Facebook’s purpose is to connect individuals with each other, Instagram focus on image and visual content, and TikTok’s main purpose is to share short videos. The study also discusses the impacts of social media, including social, cultural and business impacts. Social media has not only strengthened interpersonal relationships but also established connections between different cultures. These platforms have become a new marketing tool for businesses. However, there are some challenges and issues associated with social media, such as privacy and security issues, the spread of false information and the growth of negative mindsets.
Keywords: Social Media, Platforms, Terminology، Strengthened Interpersonal Relationship, Established, Connections, Cultures.